Make the most of your mailing dollars when designing a mailing. Consult with us early in the planning stages—we may be able to provide you with new and different ideas that you may not have considered.
The tone of your message, the amount of information, and your audience will all influence what type of format will be most effective for your mailing. For instance:
- A formal or “official” mailing is usually printed on 8.5” X 11” letterhead, and sent first-class mail in a business-size envelope.
- An informal invitation, announcement or a reminder with a brief message could all be sent in a postcard format.
- A promotional or detailed informational mailing could be sent as a self-mailer.
Other design and cost considerations include:
- The shape, size, and weight of your mail piece can affect the cost of postage.
- USPS Mailings: Understanding the postage and delivery differences between standard bulk-rate mailings, periodicals mailings, and first-class mailings.
- Mailing Permits: The University holds permits and meter licenses necessary to mail under the permit imprint mailing system at first-class and standard bulk rates, including non-profit.
- Business Reply Mail (BRM): BRM enables a department to provide its correspondents with reply envelopes or cards that the correspondent can return without paying postage.
These are only a few of the many factors that can affect the cost and efficient delivery of your mailing. It’s important to explore all of your options before having a mailing printed, because adhering to certain size restrictions and formats, etc., can help save you time and money.
